Brand Stories | HERETIC PERFUME
THE PIONEER of MODERN FRAGRANCE ART
Douglas Little is the founder, perfumer, creative director and driving force behind the fragrance brand HERETIC PARFUM. Since childhood, Douglas has been enchanted by scents and through his decades of experience has learned to create fragrances that are simply magical. Since the beginning of his professional career, Douglas has managed to create unique and modern fragrance compositions from purely natural ingredients.
THE MISSION
The vision of HERETIC PARFUM is to combine the provocative and sensual side of nature and the clean values of the brand.
HERETIC PARFUM is convinced that nature has a fascinating sensuality within it. That is why they rely on natural raw materials to create unique fragrances that preserve the original beauty and organic imperfection of plants and flowers from root to blossom. The result is a new world of fragrance that stands out from conventional synthetic perfumes.
WHAT DISTINGUISHES HERETIC PARFUM
The name "HERETIC" was chosen with pride as it symbolizes that the brand is boldly breaking new ground and opting for alternative approaches. The brand's passion is to use natural botanical ingredients to create authentic fragrance compositions. These are carefully processed with organic sugar cane alcohol to allow the healing Ayurvedic properties of these powerful botanicals to take effect.
HERETIC PARFUM believes that it is worth every effort to not only get to know the incredible scent profiles of these raw extracts, but also to experience the aromatherapeutic properties.
THE NATURAL PROCESS
Inspired by ancient traditions, fragrances are created as they were created hundreds of years ago by the artisan perfumers of the past – witches, doctors, alchemists, the original “heretics”.
Through traditional extraction processes such as distillation, expression and extraction, they obtain essential oils, isolates, absolutes and resins from plants and flowers, which they then blend into our fragrances in high concentration to bring you the aromatherapeutic benefits of nature, such as the calming effects of jasmine or the invigorating properties of real citrus oils, making them truly functional fragrances.
HOW TO WEAR OUR NATURALS
HERETIC PARFUM fragrances are light and film-free on the skin because they use natural ingredients and do not contain chemicals and additives that are used in conventional perfumes to artificially extend their shelf life. To extend the shelf life, we recommend reapplying the fragrance throughout the day.
Layering: We also recommend layering two to three HERETIC fragrances to increase the overall intensity and create a signature scent.